It’s also, according to many men, a secure, anonymous way to release the sexual frustration that’s built up over the pandemic. It doesn’t seem like alts are going away when things get back to normal, either. For some alts, like ACT, they change what’s normal. If anything, one of the only dangers to alts may be when they become too successful - to the point when they’re no longer secondary. It’s not unlike the same problems we see across the creator economy: expectation fatigue, clout-chasing, and burnout.
